I was fortunate to attend the BMA (Business Marketing Association) conference in Chicago last month, and was inspired to become more engaged in the world of B2B Marketing. I’ve plied my trade as a B2B marketer in semiconductor and electronics industries for many years, but have always felt that most of the marketing books and discussions were intended more for consumer companies. So it was refreshing to be immersed in a group of people with similar interests, challenges and concerns.
BMA Unleash has a good mix of interesting speakers, from Google to Schneider Electric, IBM to GlobalSpec, with relevant information and new ideas. In this blog, I’ll start by reviewing some of the material that was presented, and expand on some of the topics that are of personal interest to me. I’ll also showcase any interesting or fun examples of good marketing as I come across them.
During the BMA conference, I was also invited to become Education Chair for the BMA-NJ chapter, so will reflect on the local BMA events in NJ as they occur.