QR codes are popping up everywhere, and I have been asked several times about their use on Business Cards. Does a QR code belong there?
Here’s a few points to consider:
1) Is it relevant to your business? If you are selling to a tecy-savvy market, or maybe the packaging industry, then it can be used to show that you and your company are at the leading edge of the latest technology.
2) Can you integrate it into your card design so that it blends in? Think about using a color to match your logo or corporate color. Or a more attractive “custom” code can integrate graphical element.
3) Do your employees understand it? If the person carrying the card can’t explain the reason for the QR, or how to use it, the idea could backfire.
4) Where does the QR code take you? Some options are your company or personal LinkedIn page; a welcome page on your website; or if you want to go crazy, a custom “it was nice to meet you” page on your website, with some useful links for the visitor. I’d avoid your standard homepage, for fear of disappointing the user.
There are many pros and cons. I’ve just started using a QR code on the back of our cards for sales people, which goes to a “social media” page that has our Twitter feed and Youtube videos – it’s too early to say if it’s been successful yet!
What’s your experience?