I’ve got a Profile. Now What? 3 More Things To Do on LinkedIn

So, you’ve set up a profile on LinkedIn. Now what?

If you read my earlier posting, hopefully you have a decent photo, a list of all of your employers, and have started to build a good number of connections. But unless you’re looking for a job, that’s not going to give you much satisfaction.

LinkedIn can be a great resource, if you start to use some of the “information” features. Here’s a few that I like:

1) Groups. These can be a great place to listen in on conversations relevant to your job, or personal interests. Many people post links to articles, which can help you get more in depth on certain issues. There are currently 1.2 million Groups, so chances are there are a few that will appeal. But it’s also true that many of these are inactive, so try a few – you can always leave them if they’re not a good fit. Not sure which groups to join? Take a look at which Groups your connections belong to.

2) Answers. Another good place to browse. Basically a Q&A session on a variety of subjects, asked and answered by LinkedIn users. You can just skim through and see if anyone else has similar issues to you. Or you can provide an answer, based on your own experiences, and become an “expert” on a particular subject – which then shows on your profile, and allegedly improves your ranking in LinkedIn searches.

3) LinkedIn Today.  It consolidates the top stories from the industries and sources that you choose, onto a single page. Sources range from ABC News to Zillow, with more than 300 general interest sites in-between.    Start with a few, otherwise you’ll get swamped – then expand as you get a feel for it. You can find LinkedIn Today under the News tab.

There are many ways to use LinkedIn as a resource. Let me know how you use it.

Published by Steve Cummins

VP of Marketing at Opengear; B2B marketing professional with global experience, specializing in technology products; Digital marketing enthusiast. Opinions are my own.

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