Sonic Branding isn’t something that gets a lot of attention in B2B Marketing. But we’re aware of it day in and day out as consumers. It’s the the three chimes that are on NBC after every show, the insidious 4 tones of Intel, and the upbeat 5 notes that remind you to eat at McDonalds.
Think of the ice-cream van music that drives kids (and big kids) crazy!!
So it was refreshing to come across an example of this in a good way. At Beth Israel Medical Center in Newark, they play lullaby music every time a baby is born at the hospital. Maybe that doesn’t sound like much. But when you’re sitting in the cardiac wing, or the cancer unit, and you see patients and visitors spontaneously break out into a smile, you realize the power of music. One day recently, the music played twice within a few minutes – twins, maybe?!
Is there a tune that’s associated with your brand? If so, does it make people smile or frown?!