Hello, I’m Steve and I’m a Coffee Addict! Not a surprise to those who know me – but it lead to a surprise for me this week.
I recently ordered a new espresso machine from the good folks at Whole Latte Love (WLL). I went back to the site to check on the shipment, and was amazed by the photo of myself grinning back at me.
Not the photo itself – it’s the one I use for LinkedIn and the blog,and it’s not too scary(!). But the fact that I hadn’t uploaded it to my WLL account..which means it has been plucked from somewhere else.
I should know this. Everything on the web is interconnected. You’re being tracked wherever you go. I’m careful…I log out of gmail and hotmail and google+ and all the others…at least I do “most of the time”. But somewhere along the way, my virtual breadcrumbs had allowed WLL to work out that I was that Steve Cummins.
Now, I don’t have a beef with Whole Latte Love. This isn’t about them – I’m sure they’re good people, and they love coffee. I actually think they do a great job in building a community – constantly changing content, adding features and adapting to trends. They have great videos, a clear knowledge of the subject, and I’ve always been happy with their products or services.
No, this is just a reminder to be wary of where you login, when you logout, and who has your data. I’m supposed to know about this stuff, and I got caught out.