Starting With a Blank Slate

IMG_0274Looking outside yesterday at a blanket of snow, it looked Nature’s blank canvas.

It’s not often in life you start with a blank slate. You could argue that a new job or a new project is the closest you’ll get to a blank canvas, a clean sheet of paper, a fresh start…

I’ve been at my new company for just over a month now. It was my “blank slate” after 7 years at a Fortune 100 company. And it’s true that a fresh start is full of opportunities.

  • Try new things. Pinterest made no sense in my previous role. But now, I can see several ways to use a virtual  visual pinboard to improve our customer experience
  • Do the Old things Differently. A [business] blog for me has been focused on a singular objective  for the last 18 months. Now I have a chance to start a new blog, with a whole new viewpoint, purpose and readership.
  • Different Perspectives. With different stakeholders, and a new set of challenges, I’m getting a  fresh set of inputs, and a whole new angle on B2B marketing
  • Enthusiasm. Since this is a new role in the organization, I’m fortunate to be greeted with enthusiasm to embrace the role of “Digital” in the business model.

But I have also realized that it isn’t truly blank. Look at the photo more closely, and you’ll see tracks of deer and foxes…signs of those who have been on the canvas ahead of me, and have left their mark. So while there is a lot of white space to work with, it’s important to understand the context, the interactions of others and what’s gone there before. So part of this early phase is taking time to know what else is impacting the picture I’m now a part of.

The next few months are going to be fun. I’ll be sure to share more thoughts on the “start-up” phase as they occur.

Published by Steve Cummins

VP of Marketing at Opengear; B2B marketing professional with global experience, specializing in technology products; Digital marketing enthusiast. Opinions are my own.

One thought on “Starting With a Blank Slate

  1. Steve: I didn’t realize what a poet you are! Hope things are going well in your new job, and I know it won’t take you long to connect the dots and produce interesting (and effective) things.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: