In advance of BMA-NJ’s Digital Marketing Summit, the folks at BMA Buzz were kind enough to interview me for a Q&A Article in their eNewsletter. Here’s the first question – click-through to BMA Buzz to read more…
Buzz: What do marketers need to accomplish in the first 90 days?
Steve Cummins: The first 90 days should be a combination of three elements. Understand the existing digital footprint, including website ranking and social network profiles. Decide on the best mix of digital platforms to achieve business goals. And educate key stakeholders, including management and colleagues, on the importance and utility of digital and how it can have impact relative to business goals.
Buzz: What are the core elements that marketers need to put in place?…..
The Digital Marketing Summit on April 9th is hosted by Business Marketing Association of New Jersey. It will feature speakers from Google; CK Kerley discussing Mobile Marketing for B2B; and more on “The First 90 Days”.