Do You Live Up To Your Brand Promise?

Shanghai Jazz is a Chinese restaurant in Madison NJ, but not your everyday Chinese joint. As the name suggests, they pride themselves on bring live Jazz to suburban New Jersey – and top quality Jazz at that. Their philosophy is “warm hospitality, gourmet Asian cuisine inspired by the seasons…” per their website, and I’ve always felt they’re on a mission to provide top quality service and a memorable evening. The owners, David and Martha, are always visible, and are polite and friendly hosts.

MartiniLast night was a classic example of a company living up to their Brand Promise. I was half way through my martini (my first one, honestly…), when the waiter pointed out a fly in the drink, whisked it away and replaced it with a fresh drink within a minute. Impressive!

And that’s it. I just love it when a company lives what they do.

Any examples you’d like to share?

Published by Steve Cummins

VP of Marketing at Opengear; B2B marketing professional with global experience, specializing in technology products; Digital marketing enthusiast. Opinions are my own.

One thought on “Do You Live Up To Your Brand Promise?

  1. I got to know Shanghai Jazz well when my company, Atlantic Mutual, was a cosponsor of Jazzfest (and the fact that I went to the same high school as John Pizzarelli). Shuenn Yang, executive chef of the recently re-opened Yumi in Sea Bright, is another excellent example of this near-intuitive service. He really connects with his patrons, and shares both the highs (his artistry and intensive pursuit of quality) and the lows (the many headaches of rebuilding after Sandy).

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