Sometimes we get caught up in being too clever.
A witty tag line…
… a 3D-rendered image..
… a QR code leading to a cartoon video….
… or one of a hundred other “clever” marketing tricks.
But I was reminded of the power of a simple, understandable image recently when I traveled down the coast of Oregon.
Wherever we went, we saw these ubiquitous signs. Most of them simply had the image and an arrow – the obvious message
“If you see a tsunami, run this way“!
[The one shown above was “OK, you should be safe here”]
So the next time you design a banner ad or a tradeshow booth, try the Tsunami Test. Ask yourself “If I had 5 seconds to read this and act, would I know what to do”?
