The Tsunami Test (or Keeping it Simple)

Sometimes we get caught up in being too clever.

A witty tag line…

… a 3D-rendered image..

… a QR code leading to a cartoon video….

… or one of a hundred other “clever” marketing tricks.

But I was reminded of the power of a simple, understandable image recently  when I traveled down the coast of Oregon.

Tsunami Warning – Keep it Simple

Wherever we went, we saw these ubiquitous signs. Most of them simply had the image and an arrow – the obvious message

“If you see a tsunami, run this way“!  

[The one shown above was “OK, you should be safe here”]

So the next time you design a banner ad or a tradeshow booth, try the Tsunami Test. Ask yourself “If I had 5 seconds to read this and act, would I know what to do”?

Published by Steve Cummins

VP of Marketing at Opengear; B2B marketing professional with global experience, specializing in technology products; Digital marketing enthusiast. Opinions are my own.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: