Top Five Sales & Marketing Books to Drive Your Strategy

Were you at the beach this summer? Did you take a good book with you? While most people grab the latest John Grisham, or maybe a good historical novel, you’ll find me with my nose in a business book (I know….how sad!). So now that we’re headed into cooler days, I thought I’d share a … More Top Five Sales & Marketing Books to Drive Your Strategy

“Start with Why” to Build an Inspired Team

Simon Sinek has a theory on what makes companies great – “Start with Why.” And 26 million views of his TEDTalk video, titled How Great Leaders Inspire Action, suggests that he has something interesting to say. In a nutshell, Sinek’s theory is “People don’t buy WHAT you do, they buy WHY you do it.” For example, Apple is known for their design ethic … More “Start with Why” to Build an Inspired Team

Keeping it Simple – Sales Incentives

Have you ever run a contest where a salesperson hit a big bonus or qualified for a trip by gaming the system?  If you’re in Sales or Marketing management, it’s almost inevitable. It’s unfortunate, and it’s frustrating, and you’ll vow to never let that happen again. But the fear of repeating it can often lead to over complicated … More Keeping it Simple – Sales Incentives