If you're lucky enough to have a small, direct sales team, then an incentive program isn't that difficult to communicate. After all, these folks report to you, are paid by you, and spend all day (hopefully) thinking about your products and who to sell them to. But if you're going to market through indirect channels, you … Continue reading Making it Stick
Workplace Engagement was one of the three overarching themes of the BMA14 Conference in Chicago last week - which was surprising, since the Business Marketing Association (BMA) is dedicated to promotion and education of Business-to-Business Marketing, not Human Capital. Time and again, speakers referred to defining and promoting brand values and brand image internally to strengthen … Continue reading Marketing and Workplace Engagement – Two Sides of the Same Coin
"If you're serious about Digital Marketing, only hire Millennials". That was the frequently voiced sentiment at the BMA Blaze conference in Chicago this week. In fact, it began to feel like a mantra. And then it began to irk me. This was a room of 750+ intelligent people, many of whom would count themselves … Continue reading Are Millennials Really Our Only Hope?
The first 90 days of a Digital Marketing Strategy can be a bit of a slog - interesting, rewarding, but a slog. You've covered a lot of ground, and no doubt learnt a lot about your business along the way. You've studied your competitor, identified the best places to share your knowledge, and built the … Continue reading And on the 90th Day…He Created Content…
Is Digital Marketing fun? Many parts of it are - but in the final 30 days of your initial strategy, you have to focus on the more "procedural" aspects, to ensure you're set up for success.[Earlier postings describe the First & Second 30 days] Write Down the Plan. This doesn't have to be over-complicated, but … Continue reading The Final Stretch- Part 3 of a 90 Day Digital Marketing Strategy
"There are so many social & digital platforms, which should I use?". That's not only a common question, but a critical one to spend some time on when you're developing your strategy. Here's another one - "I know I have to use Facebook and Twitter, but what else"? In the first part of the 90 … Continue reading Building the Foundation – Part 2 of a 90 Day Digital Marketing Strategy
I recently spoke at the BMA-NJ Digital Marketing Summit on "The First 90 Days of a Digital Marketing Strategy". Folks at the event gave me some nice feedback, so I thought I would review the same approach here, along with some links to free tools and some useful infographics. For me, the First 90 Days … Continue reading How to Start a Digital Marketing Strategy – The First 90 Days