Marketing and Workplace Engagement – Two Sides of the Same Coin

Workplace Engagement was one of the three overarching themes of the BMA14 ConferenceĀ in Chicago last week – which was surprising, since the Business Marketing Association (BMA) is dedicated to promotion and education of Business-to-Business Marketing, not Human Capital. Time and again, speakers referred to defining and promoting brand values and brand image internally to strengthen […]

The Final Stretch- Part 3 of a 90 Day Digital Marketing Strategy

Is Digital Marketing fun? Many parts of it are – but in the final 30 days of your initial strategy, you have to focus on the more “procedural” aspects, to ensure you’re set up for success.[Earlier postings describe the First & Second 30 days] Write Down the Plan. This doesn’t have to be over-complicated, but […]

Building the Foundation – Part 2 of a 90 Day Digital Marketing Strategy

“There are so many social & digital platforms, which should I use?”. That’s not only a common question, but a critical one to spend some time on when you’re developing your strategy. Here’s another one – “I know I have to use Facebook and Twitter, but what else”? In the first part of the 90 […]