Getting Ready for Marketing Automation

If you’re thinking about diving into a Marketing Automation project, there are some steps you should work through before you take the leap. When we decided at Dittman that we were ready to take our inbound program to the next level, we started to prep for the journey to automation. In this post, I’ll outline the stepsContinue reading “Getting Ready for Marketing Automation”

The Tsunami Test (or Keeping it Simple)

Sometimes we get caught up in being too clever. A witty tag line… … a 3D-rendered image.. … a QR code leading to a cartoon video…. … or one of a hundred other “clever” marketing tricks. But I was reminded of the power of a simple, understandable image recently  when I traveled down the coastContinue reading “The Tsunami Test (or Keeping it Simple)”

Why Google+ Will be A Hit…..Eventually

Did you google on Mothers Day? Between buying flowers and eating brunch, you may have come across the Google Doodle. If you had a moment to click on it, you would have gone through a clever little animation to produce a “hand-drawn” ( fridge-art style) Mothers Day card. Which then led to a Google-centric page showingContinue reading “Why Google+ Will be A Hit…..Eventually”

And on the 90th Day…He Created Content…

The first 90 days of a Digital Marketing Strategy can be a bit of a slog – interesting, rewarding, but a slog. You’ve covered a lot of ground, and no doubt learnt a lot about your business along the way. You’ve studied your competitor, identified the best places to share your knowledge, and built theContinue reading “And on the 90th Day…He Created Content…”

The Final Stretch- Part 3 of a 90 Day Digital Marketing Strategy

Is Digital Marketing fun? Many parts of it are – but in the final 30 days of your initial strategy, you have to focus on the more “procedural” aspects, to ensure you’re set up for success.[Earlier postings describe the First & Second 30 days] Write Down the Plan. This doesn’t have to be over-complicated, butContinue reading “The Final Stretch- Part 3 of a 90 Day Digital Marketing Strategy”