Why Google+ Will be A Hit…..Eventually

Did you google on Mothers Day? Between buying flowers and eating brunch, you may have come across the Google Doodle. If you had a moment to click on it, you would have gone through a clever little animation to produce a “hand-drawn” ( fridge-art style) Mothers Day card. Which then led to a Google-centric page showingContinue reading “Why Google+ Will be A Hit…..Eventually”

Building the Foundation – Part 2 of a 90 Day Digital Marketing Strategy

“There are so many social & digital platforms, which should I use?”. That’s not only a common question, but a critical one to spend some time on when you’re developing your strategy. Here’s another one – “I know I have to use Facebook and Twitter, but what else”? In the first part of the 90Continue reading “Building the Foundation – Part 2 of a 90 Day Digital Marketing Strategy”

How to Start a Digital Marketing Strategy – The First 90 Days

I recently spoke at the BMA-NJ Digital Marketing Summit on “The First 90 Days of a Digital Marketing Strategy”. Folks at the event gave me some nice feedback, so I thought I would review the same approach here, along with some links to free tools and some useful infographics. For me, the First 90 DaysContinue reading “How to Start a Digital Marketing Strategy – The First 90 Days”

Real Time Marketing – Ted Kohnen of Stein + Partners Brand Activation Speaks at BMA-NJ

(This post was originally published on BMA-NJ website) According to Ted Kohnen, CMO of Stein + Partners Brand Activation, Real Time Marketing is more than the latest fad– it’s an organizing principle that can be used to make the marketing message more relevant. Beyond the much-discussed “instant” Oreo campaign during the SuperBowl blackout, Real Time Marketing (RTM) can be applied in terms of days,Continue reading “Real Time Marketing – Ted Kohnen of Stein + Partners Brand Activation Speaks at BMA-NJ”

One in (Two) Million..!

Once again, the Brains at LinkedIn have hit a home run. The emails started dropping about a week ago – “Congratulations! You have one of the top 1% (or 5, or 10) most viewed LinkedIn profiles for 2012”. A nanosecond later, people were emailing, tweeting and sharing their “success” with the world (made easier byContinue reading “One in (Two) Million..!”