Did you google on Mothers Day? Between buying flowers and eating brunch, you may have come across the Google Doodle. If you had a moment to click on it, you would have gone through a clever little animation to produce a "hand-drawn" ( fridge-art style) Mothers Day card. Which then led to a Google-centric page showing … Continue reading Why Google+ Will be A Hit…..Eventually
"There are so many social & digital platforms, which should I use?". That's not only a common question, but a critical one to spend some time on when you're developing your strategy. Here's another one - "I know I have to use Facebook and Twitter, but what else"? In the first part of the 90 … Continue reading Building the Foundation – Part 2 of a 90 Day Digital Marketing Strategy
I recently spoke at the BMA-NJ Digital Marketing Summit on "The First 90 Days of a Digital Marketing Strategy". Folks at the event gave me some nice feedback, so I thought I would review the same approach here, along with some links to free tools and some useful infographics. For me, the First 90 Days … Continue reading How to Start a Digital Marketing Strategy – The First 90 Days
(This post was originally published on BMA-NJ website) According to Ted Kohnen, CMO of Stein + Partners Brand Activation, Real Time Marketing is more than the latest fad– it’s an organizing principle that can be used to make the marketing message more relevant. Beyond the much-discussed “instant” Oreo campaign during the SuperBowl blackout, Real Time Marketing (RTM) can be applied in terms of days, … Continue reading Real Time Marketing – Ted Kohnen of Stein + Partners Brand Activation Speaks at BMA-NJ
Once again, the Brains at LinkedIn have hit a home run. The emails started dropping about a week ago - "Congratulations! You have one of the top 1% (or 5, or 10) most viewed LinkedIn profiles for 2012". A nanosecond later, people were emailing, tweeting and sharing their "success" with the world (made easier by … Continue reading One in (Two) Million..!
Looking outside yesterday at a blanket of snow, it looked Nature's blank canvas. It's not often in life you start with a blank slate. You could argue that a new job or a new project is the closest you'll get to a blank canvas, a clean sheet of paper, a fresh start... I've been at … Continue reading Starting With a Blank Slate
I spent the best part of a week interviewing marketing agencies at the end of last year. They were pitching to develop a new website for my (former) employer. Some were good, some were just OK and others...well let's just say , some were good... Without naming names, here are some observations on how you … Continue reading 5 Ways to Blow your Next Marketing Pitch