5 Ways to Blow your Next Marketing Pitch

I spent the best part of a week  interviewing marketing agencies at the end of last year. They were pitching to develop a new website for my (former) employer. Some were good, some were just OK and others…well let’s just say , some were good… Without naming names, here are some observations on how youContinue reading “5 Ways to Blow your Next Marketing Pitch”

Yes, They’re Watching You…..

Hello, I’m Steve and I’m a Coffee Addict! Not a surprise to those who know me – but it lead to a surprise for me this week. I recently ordered a new espresso machine from the good folks at Whole Latte Love (WLL). I went back to the site to check on the shipment, and wasContinue reading “Yes, They’re Watching You…..”

ECIA Marketing Excellence Awards

I was thrilled earlier this month to accept two Marketing Excellence awards from the Electronics Component Industry Association (ECIA) on behalf of the Panasonic Electric Works (PEWA) Marketing team. The first was in the Social Media Outreach category (Honorable Mention), recognizing PEWA’s TechInsights blog. We set up the blog 12 months ago, to establish Panasonic’s engineering team asContinue reading “ECIA Marketing Excellence Awards”

Insight into B2B On-line Buying Patterns

Andrew Gaffney, editor of DemandGen Report, shared some insights into B2B purchasing behavior at a recent BMA-NJ meeting. He noted that, while 35% of research begins on the company website, this is less than half of the 81% of B2B buyers who initiate purchasing decisions on the web. The good news is that 63% ofContinue reading “Insight into B2B On-line Buying Patterns”