LinkedIn Endorsements – Good, Bad or Indifferent?

It’s the latest thing. In the first week, 4 million endorsements were given on LinkedIn. But the jury is still out on whether they have staying power, or just a flash in the pan. They’re interesting…….but not necessarily for the reason they are intended. When I see an endorsement, I find myself asking three questions:Continue reading “LinkedIn Endorsements – Good, Bad or Indifferent?”

The Mobile Revolution – What it Means for B2B Marketing

“7 Billion people on earth and 6 Billion mobile subscriptions – it’s revolutionary”. That’s how Christine “CK” Kerley began her presentation to the Business Marketing Association of NJ on how Mobile Marketing is key to B2B success. Some impressive numbers – 7 trillion texts sent in 2011, 183 billion apps to be downloaded in 2015 – highlight that our cellphones areContinue reading “The Mobile Revolution – What it Means for B2B Marketing”

3 Ways to Use Word Clouds As A Research Tool

Word Clouds – they’re not just a cool graphic anymore!  Have you thought about how much information they can give you? Using the handy Wordle word generator site, I tried creating a few of my own to see what I could learn. The first one is a graphical expression of my LinkedIn profile, which fortunately shows “Marketing”Continue reading “3 Ways to Use Word Clouds As A Research Tool”

The First Three Questions for a Social Media Strategy

We Tweet, We Blog, We LinkIn – but does 1+1=3? Like many corporate marketers, particularly in B2B, I’m not lucky enough to have dedicated resources to manage our social media and digital marketing activities. Fortunately, I do have a dedicated band of marketers who each contribute to our social media outlets as part of their regular tasks.Continue reading “The First Three Questions for a Social Media Strategy”

Why Pinterest Doesn’t Make Sense for Your Business

“Top 5 ways to use Pinterest”; Grow your business with Pinterest”; “Don’t miss out – start Pinteresting today” Every where I look, there are articles, comments and tweets about Pinterest. So I thought I should take a serious look at it and how it can apply to business. I quickly came back to my originalContinue reading “Why Pinterest Doesn’t Make Sense for Your Business”