5 Tips For Your LinkedIn Photo

One of the hardest parts of LinkedIn is finding a good photo for your profile. So here’s some pointers on how to get one that works for you. There is only one rule for Linkedin profile photos – you MUST have one! No more excuses – if you don’t have a photo, it looks likeContinue reading “5 Tips For Your LinkedIn Photo”

Do Engineers Use Social Media?

If you sell products to engineers, you probably struggle with a basic question – Do they use Social Media? Globalspec recently published a report on Social Media Use in the Industrial Sector, which shows that they do, but in a specific way. If you’re selling in to these markets, take a look, and you’ll get some cluesContinue reading “Do Engineers Use Social Media?”

How to add a Chief Content Officer to your team – for free!

NPR recently announced that their executive in charge of Digital Media would become their Chief Content Officer. In a piece in the New York Times, it’s reported that the News and Programming departments will both report in to this new position, highlighting the importance of creating and sharing content across digital and traditional channels. So while weContinue reading “How to add a Chief Content Officer to your team – for free!”

“If you’re Talking in Social Media, you’d better be Listening” – Mike Moran’s take on social media listening

Mike Moran, author of “Do it Wrong Quickly; How the Web Changes Marketing Rules” spoke at the BMA-NJ breakfast workshop on the importance of Social Media Listening. His talk covered the value and potential pitfalls of actively using social media, and tools that can be used to analyze and respond to what’s being said aboutContinue reading ““If you’re Talking in Social Media, you’d better be Listening” – Mike Moran’s take on social media listening”