Why would an Engineer visit your website?

With the expansion of blogs, social media and content curators, it’s valid to ask “why would an engineer visit a manufacturer’s website”? There’s so much material available, from a variety of reliable sources, that it may be too cumbersome or just not “authentic” enough for your customer to visit you. Why look at the sanitized,Continue reading “Why would an Engineer visit your website?”

Google’s Zero Moment of Truth – and why “I heart logistics” was a hit.

At the recent BMA-NJ meeting, Google’s Zero Moment of Truth concept was explained by Desmonique Bonet, Head of Industry for B2B at Google. In an engaging and entertaining presentation, Desmonique talked about the changing dynamics of how our customers research products, before even interacting with the brand directly. Brands make billions of impressions online everyContinue reading “Google’s Zero Moment of Truth – and why “I heart logistics” was a hit.”

Digital Publishing – The Death of Marketing through Print Media?

BMA-NJ’s recent event “Hybrid Marketing – Digital, Social and Print Media” gave a fresh perspective on the shift from print to digital journals and the implications to Marketers. Joe Pramberger, President of Tech Briefs Media Group, shared his views on how digital media has brought new opportunities to the world of trade journals As aContinue reading “Digital Publishing – The Death of Marketing through Print Media?”