Selling through a network of third-party reps or sales agents can be a challenge. How do you get more than your fair share of their time? When I was marketing a line of electronic components at Panasonic, we spent a lot of time thinking about the most effective ways to work with our sales partners. … Continue reading Are You The Sales Rep’s Emotional Favorite?
Tonx ships freshly roasted coffee beans to your door. I recently signed up for a sample, and before I even brewed the first cup, I knew it was going to be good quality. How? The packaging. First of all, the coffee itself was in a sexy-looking silver airtight package that you could imagine being on the … Continue reading Packaging is Worth a Thousand Words
Thanks to Amtrak, I was treated to a great example of how NOT to survey your customers. A few days ago, a plain white envelope, looking a little bill-like, appeared in my mail box. Normally, I take the time to complete these surveys - call it a professional courtesy from one Marketer to another. But … Continue reading 5 Ways to #Fail with a Survey
Sometimes we get caught up in being too clever. A witty tag line... ... a 3D-rendered image.. ... a QR code leading to a cartoon video.... ... or one of a hundred other "clever" marketing tricks. But I was reminded of the power of a simple, understandable image recently when I traveled down the coast … Continue reading The Tsunami Test (or Keeping it Simple)
"If you're serious about Digital Marketing, only hire Millennials". That was the frequently voiced sentiment at the BMA Blaze conference in Chicago this week. In fact, it began to feel like a mantra. And then it began to irk me. This was a room of 750+ intelligent people, many of whom would count themselves … Continue reading Are Millennials Really Our Only Hope?
The first 90 days of a Digital Marketing Strategy can be a bit of a slog - interesting, rewarding, but a slog. You've covered a lot of ground, and no doubt learnt a lot about your business along the way. You've studied your competitor, identified the best places to share your knowledge, and built the … Continue reading And on the 90th Day…He Created Content…
"There are so many social & digital platforms, which should I use?". That's not only a common question, but a critical one to spend some time on when you're developing your strategy. Here's another one - "I know I have to use Facebook and Twitter, but what else"? In the first part of the 90 … Continue reading Building the Foundation – Part 2 of a 90 Day Digital Marketing Strategy