Building the Foundation – Part 2 of a 90 Day Digital Marketing Strategy

“There are so many social & digital platforms, which should I use?”. That’s not only a common question, but a critical one to spend some time on when you’re developing your strategy. Here’s another one – “I know I have to use Facebook and Twitter, but what else”? In the first part of the 90 […]

How to Start a Digital Marketing Strategy – The First 90 Days

I recently spoke at the BMA-NJ Digital Marketing Summit on “The First 90 Days of a Digital Marketing Strategy”. Folks at the event gave me some nice feedback, so I thought I would review the same approach here, along with some links to free tools and some useful infographics. For me, the First 90 Days […]

Real Time Marketing – Ted Kohnen of Stein + Partners Brand Activation Speaks at BMA-NJ

(This post was originally published on BMA-NJ website) According to Ted Kohnen, CMO of Stein + Partners Brand Activation, Real Time Marketing is more than the latest fad– it’s an organizing principle that can be used to make the marketing message more relevant. Beyond the much-discussed “instant” Oreo campaign during the SuperBowl blackout, Real Time Marketing (RTM) can be applied in terms of days, […]

Imitation may be the Best Form of Flattery…But is it Good Marketing?

A few weeks ago, the Digital Marketing world was buzzing with LinkedIn’s clever word-of-mouth campaign for the “One Percenters” (See my earlier post “One in Two Million” ). This week, I got a similar email from TripAdvisor. Could it be coincidence? Had they been planning to do this all along, when they hit 100 million? Hmm…Unlikely! […]