How to Start a Digital Marketing Strategy – The First 90 Days

I recently spoke at the BMA-NJ Digital Marketing Summit on “The First 90 Days of a Digital Marketing Strategy”. Folks at the event gave me some nice feedback, so I thought I would review the same approach here, along with some links to free tools and some useful infographics. For me, the First 90 DaysContinue reading “How to Start a Digital Marketing Strategy – The First 90 Days”

Real Time Marketing – Ted Kohnen of Stein + Partners Brand Activation Speaks at BMA-NJ

(This post was originally published on BMA-NJ website) According to Ted Kohnen, CMO of Stein + Partners Brand Activation, Real Time Marketing is more than the latest fad– it’s an organizing principle that can be used to make the marketing message more relevant. Beyond the much-discussed “instant” Oreo campaign during the SuperBowl blackout, Real Time Marketing (RTM) can be applied in terms of days,Continue reading “Real Time Marketing – Ted Kohnen of Stein + Partners Brand Activation Speaks at BMA-NJ”

5 Ways to Blow your Next Marketing Pitch

I spent the best part of a week  interviewing marketing agencies at the end of last year. They were pitching to develop a new website for my (former) employer. Some were good, some were just OK and others…well let’s just say , some were good… Without naming names, here are some observations on how youContinue reading “5 Ways to Blow your Next Marketing Pitch”

4 Ways to Make Your Sales Meeting Memorable!

Who knew that one day I’d become an Event Planner? It wasn’t a core course during my Engineering degree, or subsequent Marketing courses. No-one ever told me that I’d need to be able to herd cats for a week, keeping a group of 100+ Sales people fed, educated and entertained. But it turns out thatContinue reading “4 Ways to Make Your Sales Meeting Memorable!”

What Makes a Sales Meeting Worthwhile?

So here we are, at the beginning of our second half (as a Japanese company, our fiscal year begins April 1st) and it’s time to arrange the bi-annual sales meeting. And the usual question comes to mind – ” What are we trying to achieve?”. After all, we’re bringing our entire Sales team and manyContinue reading “What Makes a Sales Meeting Worthwhile?”