The Mobile Revolution – What it Means for B2B Marketing

“7 Billion people on earth and 6 Billion mobile subscriptions – it’s revolutionary”. That’s how Christine “CK” Kerley began her presentation to the Business Marketing Association of NJ on how Mobile Marketing is key to B2B success. Some impressive numbers – 7 trillion texts sent in 2011, 183 billion apps to be downloaded in 2015 – highlight that our cellphones areContinue reading “The Mobile Revolution – What it Means for B2B Marketing”

Social Media – The Old Fashioned Way

Remember when Social Media meant something different? When, as Marketers, we got excited about sales tools that increased our face-time and real-life connection with our customers? How often does a sales call revolve around a PowerPoint presentation, with the customers staring at an image on the wall? Think how little personal connection occurs during aContinue reading “Social Media – The Old Fashioned Way”