"If you're serious about Digital Marketing, only hire Millennials". That was the frequently voiced sentiment at the BMA Blaze conference in Chicago this week. In fact, it began to feel like a mantra. And then it began to irk me. This was a room of 750+ intelligent people, many of whom would count themselves … Continue reading Are Millennials Really Our Only Hope?
Did you google on Mothers Day? Between buying flowers and eating brunch, you may have come across the Google Doodle. If you had a moment to click on it, you would have gone through a clever little animation to produce a "hand-drawn" ( fridge-art style) Mothers Day card. Which then led to a Google-centric page showing … Continue reading Why Google+ Will be A Hit…..Eventually
The first 90 days of a Digital Marketing Strategy can be a bit of a slog - interesting, rewarding, but a slog. You've covered a lot of ground, and no doubt learnt a lot about your business along the way. You've studied your competitor, identified the best places to share your knowledge, and built the … Continue reading And on the 90th Day…He Created Content…
Is Digital Marketing fun? Many parts of it are - but in the final 30 days of your initial strategy, you have to focus on the more "procedural" aspects, to ensure you're set up for success.[Earlier postings describe the First & Second 30 days] Write Down the Plan. This doesn't have to be over-complicated, but … Continue reading The Final Stretch- Part 3 of a 90 Day Digital Marketing Strategy
"There are so many social & digital platforms, which should I use?". That's not only a common question, but a critical one to spend some time on when you're developing your strategy. Here's another one - "I know I have to use Facebook and Twitter, but what else"? In the first part of the 90 … Continue reading Building the Foundation – Part 2 of a 90 Day Digital Marketing Strategy
I recently spoke at the BMA-NJ Digital Marketing Summit on "The First 90 Days of a Digital Marketing Strategy". Folks at the event gave me some nice feedback, so I thought I would review the same approach here, along with some links to free tools and some useful infographics. For me, the First 90 Days … Continue reading How to Start a Digital Marketing Strategy – The First 90 Days
(This post was originally published on BMA-NJ website) According to Ted Kohnen, CMO of Stein + Partners Brand Activation, Real Time Marketing is more than the latest fad– it’s an organizing principle that can be used to make the marketing message more relevant. Beyond the much-discussed “instant” Oreo campaign during the SuperBowl blackout, Real Time Marketing (RTM) can be applied in terms of days, … Continue reading Real Time Marketing – Ted Kohnen of Stein + Partners Brand Activation Speaks at BMA-NJ