Do You Live Up To Your Brand Promise?

Shanghai Jazz is a Chinese restaurant in Madison NJ, but not your everyday Chinese joint. As the name suggests, they pride themselves on bring live Jazz to suburban New Jersey - and top quality Jazz at that. Their philosophy is "warm hospitality, gourmet Asian cuisine inspired by the seasons..." per their website, and I've always … Continue reading Do You Live Up To Your Brand Promise?

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What B2B Marketers are Talking About – BMA Blaze

Integrating Marketing with Technology; The Battle for Attention; Realtime Marketing. These were the three most talked about subjects at the recent BMA Blaze Conference in Chicago, attended by 750 leading Business-to-Business (B2B) marketers. In the last few years, there have been a lot of "new" marketing issues to discuss - migration to mobile; the rise … Continue reading What B2B Marketers are Talking About – BMA Blaze

Born to Blog – Book Review

Why read a book about Blogging? I've been blogging for a couple of years,  so why read what seems to be a "beginners" book - Born to Blog ? Simple answer - Mark Schaefer. He was an early inspiration with Tao of Twitter, and one of the digital media folks I always look to for trends - so I … Continue reading Born to Blog – Book Review

The First 90 Days of a Digital Marketing Strategy – Q&A With BMA Buzz

In advance of BMA-NJ's Digital Marketing Summit, the folks at BMA Buzz were kind enough to interview me for a Q&A Article in their eNewsletter. Here's the first question - click-through to BMA Buzz to read more... Buzz: What do marketers need to accomplish in the first 90 days? Steve Cummins: The first 90 days should be … Continue reading The First 90 Days of a Digital Marketing Strategy – Q&A With BMA Buzz

Real Time Marketing – Ted Kohnen of Stein + Partners Brand Activation Speaks at BMA-NJ

(This post was originally published on BMA-NJ website) According to Ted Kohnen, CMO of Stein + Partners Brand Activation, Real Time Marketing is more than the latest fad– it’s an organizing principle that can be used to make the marketing message more relevant. Beyond the much-discussed “instant” Oreo campaign during the SuperBowl blackout, Real Time Marketing (RTM) can be applied in terms of days, … Continue reading Real Time Marketing – Ted Kohnen of Stein + Partners Brand Activation Speaks at BMA-NJ

Do you Trust Your LinkedIn Network?

The average American knows 600 people, according to recent research from Columbia University. As Harvard Business Review explains it, that would fill two Boeing 787s   (but would you risk your entire network on a Dreamliner?!) Many people are proud of being "500+" on LinkedIn, so I guess the numbers line up. But the study also … Continue reading Do you Trust Your LinkedIn Network?