What B2B Marketers are Talking About – BMA Blaze

Integrating Marketing with Technology; The Battle for Attention; Realtime Marketing. These were the three most talked about subjects at the recent BMA Blaze Conference in Chicago, attended by 750 leading Business-to-Business (B2B) marketers. In the last few years, there have been a lot of “new” marketing issues to discuss – migration to mobile; the rise […]

The First 90 Days of a Digital Marketing Strategy – Q&A With BMA Buzz

In advance of BMA-NJ’s Digital Marketing Summit, the folks at BMA Buzz were kind enough to interview me for a Q&A Article in their eNewsletter. Here’s the first question – click-through to BMA Buzz to read more… Buzz: What do marketers need to accomplish in the first 90 days? Steve Cummins: The first 90 days should be […]

Real Time Marketing – Ted Kohnen of Stein + Partners Brand Activation Speaks at BMA-NJ

(This post was originally published on BMA-NJ website) According to Ted Kohnen, CMO of Stein + Partners Brand Activation, Real Time Marketing is more than the latest fad– it’s an organizing principle that can be used to make the marketing message more relevant. Beyond the much-discussed “instant” Oreo campaign during the SuperBowl blackout, Real Time Marketing (RTM) can be applied in terms of days, […]