How to Start a Digital Marketing Strategy – The First 90 Days

I recently spoke at the BMA-NJ Digital Marketing Summit on "The First 90 Days of a Digital Marketing Strategy". Folks at the event gave me some nice feedback, so I thought I would review the same approach here, along with some links to free tools and some useful infographics. For me, the First 90 Days … Continue reading How to Start a Digital Marketing Strategy – The First 90 Days

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5 Ways to Blow your Next Marketing Pitch

I spent the best part of a week  interviewing marketing agencies at the end of last year. They were pitching to develop a new website for my (former) employer. Some were good, some were just OK and others...well let's just say , some were good... Without naming names, here are some observations on how you … Continue reading 5 Ways to Blow your Next Marketing Pitch

ECIA Marketing Excellence Awards

I was thrilled earlier this month to accept two Marketing Excellence awards from the Electronics Component Industry Association (ECIA) on behalf of the Panasonic Electric Works (PEWA) Marketing team. The first was in the Social Media Outreach category (Honorable Mention), recognizing PEWA's TechInsights blog. We set up the blog 12 months ago, to establish Panasonic's engineering team as … Continue reading ECIA Marketing Excellence Awards

The Mobile Revolution – What it Means for B2B Marketing

"7 Billion people on earth and 6 Billion mobile subscriptions - it's revolutionary". That's how Christine "CK" Kerley began her presentation to the Business Marketing Association of NJ on how Mobile Marketing is key to B2B success. Some impressive numbers - 7 trillion texts sent in 2011, 183 billion apps to be downloaded in 2015 - highlight that our cellphones are … Continue reading The Mobile Revolution – What it Means for B2B Marketing

Why would an Engineer visit your website?

With the expansion of blogs, social media and content curators, it's valid to ask "why would an engineer visit a manufacturer's website"? There's so much material available, from a variety of reliable sources, that it may be too cumbersome or just not "authentic" enough for your customer to visit you. Why look at the sanitized, … Continue reading Why would an Engineer visit your website?