Reading List

Yes. Books are still important…..

Moving at the speed of business? It’s an old UPS tagline, but it makes sense. The tech world moves fast. Marketing today is completely different to ten years ago. The business cycle never slows down. Here’s what I read to keep up with the world.

Favorites

My Actual Bookshelf (Partial)

Hacking Marketing : Agile Practices to Make Marketing Smarter, Faster and More Innovative – Scott Brinker

Made to Stick : Why Some Ideas Survive and Others Die – Chip Heath & Dan Heath

Range : Why Generalists Triumph in a Specialized World – David Epstein

18 Minutes : Find your Focus, Master Distraction and Get the Right Things Done – Peter Bregman

Reading/Recent

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Coders : The Making of a New Tribe and the Remaking of the World – Clive Thompson

Lost and Founder : A Painfully Honest Field Guide to the Startup World- Rand Fishkin

The Hardest Job in the World : The American Presidency – John Dickerson

On-Deck

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Think Again : The Power of Knowing What You Don’t Know – Adam Grant