Yes. Books are still important…..
Moving at the speed of business? It’s an old UPS tagline, but it makes sense. The tech world moves fast. Marketing today is completely different to ten years ago. The business cycle never slows down. Here’s what I read to keep up with the world.
Favorites
Hacking Marketing : Agile Practices to Make Marketing Smarter, Faster and More Innovative – Scott Brinker
Made to Stick : Why Some Ideas Survive and Others Die – Chip Heath & Dan Heath
Range : Why Generalists Triumph in a Specialized World – David Epstein
18 Minutes : Find your Focus, Master Distraction and Get the Right Things Done – Peter Bregman
Reading/Recent
Coders : The Making of a New Tribe and the Remaking of the World – Clive Thompson
Lost and Founder : A Painfully Honest Field Guide to the Startup World- Rand Fishkin
The Hardest Job in the World : The American Presidency – John Dickerson
On-Deck
Think Again : The Power of Knowing What You Don’t Know – Adam Grant
Steve Cummins - B2B Tech Marketer 