A few of my favorite Marketing books:
Making it Stick; by Chip Heath and Dan Heath
Crossing the Chasm; by Geoffrey Moore
Social Marketing to the Business Customer; by Paul Gillin, Eric Schwartzman
The Tao of Twitter; by Mark Schaefer
Freakonomics; by Steven D. Levitt, Stephen J. Dubner
Presentation Zen; by Garr Reynolds
The First 90 Days of a Digital Marketing Strategy
Presented at BMA-NJ Digital Marketing Summit, April 9th 2013
Five Lessons from Social Media Marketing at Panasonic Electric Works
Presented at BMA-NJ Social Media Symposium, April 10th 2012
