Resources

The First 90 Days of a Digital Marketing Strategy

Presented at BMA-NJ Digital Marketing Summit, April 9th 2013

Five Lessons from Social Media Marketing at Panasonic Electric Works

Presented at BMA-NJ Social Media Symposium, April 10th 2012

A few of my favorite Marketing and Social Media books:

Making it Stick; by Chip Heath and Dan Heath

Crossing the Chasm; by Geoffrey Moore

Social Marketing to the Business Customer; by Paul Gillin, Eric Schwartzman

The Tao of Twitter; by Mark Schaefer

Freakonomics;  by Steven D. Levitt, Stephen J. Dubner

Presentation Zen; by Garr Reynolds

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s