Google’s Zero Moment of Truth – and why “I heart logistics” was a hit.

At the recent BMA-NJ meeting, Google’s Zero Moment of Truth concept was explained by Desmonique Bonet, Head of Industry for B2B at Google. In an engaging and entertaining presentation, Desmonique talked about the changing dynamics of how our customers research products, before even interacting with the brand directly. Brands make billions of impressions online everyContinue reading “Google’s Zero Moment of Truth – and why “I heart logistics” was a hit.”