One in (Two) Million..!

Once again, the Brains at LinkedIn have hit a home run. The emails started dropping about a week ago – “Congratulations! You have one of the top 1% (or 5, or 10) most viewed LinkedIn profiles for 2012”. A nanosecond later, people were emailing, tweeting and sharing their “success” with the world (made easier byContinue reading “One in (Two) Million..!”

Google’s Zero Moment of Truth – and why “I heart logistics” was a hit.

At the recent BMA-NJ meeting, Google’s Zero Moment of Truth concept was explained by Desmonique Bonet, Head of Industry for B2B at Google. In an engaging and entertaining presentation, Desmonique talked about the changing dynamics of how our customers research products, before even interacting with the brand directly. Brands make billions of impressions online everyContinue reading “Google’s Zero Moment of Truth – and why “I heart logistics” was a hit.”