And on the 90th Day…He Created Content…

The first 90 days of a Digital Marketing Strategy can be a bit of a slog – interesting, rewarding, but a slog. You’ve covered a lot of ground, and no doubt learnt a lot about your business along the way. You’ve studied your competitor, identified the best places to share your knowledge, and built theContinue reading “And on the 90th Day…He Created Content…”

Building the Foundation – Part 2 of a 90 Day Digital Marketing Strategy

“There are so many social & digital platforms, which should I use?”. That’s not only a common question, but a critical one to spend some time on when you’re developing your strategy. Here’s another one – “I know I have to use Facebook and Twitter, but what else”? In the first part of the 90Continue reading “Building the Foundation – Part 2 of a 90 Day Digital Marketing Strategy”

How to Start a Digital Marketing Strategy – The First 90 Days

I recently spoke at the BMA-NJ Digital Marketing Summit on “The First 90 Days of a Digital Marketing Strategy”. Folks at the event gave me some nice feedback, so I thought I would review the same approach here, along with some links to free tools and some useful infographics. For me, the First 90 DaysContinue reading “How to Start a Digital Marketing Strategy – The First 90 Days”