Why Google+ Will be A Hit…..Eventually

Did you google on Mothers Day? Between buying flowers and eating brunch, you may have come across the Google Doodle. If you had a moment to click on it, you would have gone through a clever little animation to produce a “hand-drawn” ( fridge-art style) Mothers Day card. Which then led to a Google-centric page showingContinue reading “Why Google+ Will be A Hit…..Eventually”

Google’s Zero Moment of Truth – and why “I heart logistics” was a hit.

At the recent BMA-NJ meeting, Google’s Zero Moment of Truth concept was explained by Desmonique Bonet, Head of Industry for B2B at Google. In an engaging and entertaining presentation, Desmonique talked about the changing dynamics of how our customers research products, before even interacting with the brand directly. Brands make billions of impressions online everyContinue reading “Google’s Zero Moment of Truth – and why “I heart logistics” was a hit.”