Simon Sinek has a theory on what makes companies great - "Start with Why." And 26 million views of his TEDTalk video, titled How Great Leaders Inspire Action, suggests that he has something interesting to say. In a nutshell, Sinek's theory is "People don't buy WHAT you do, they buy WHY you do it." For example, Apple is known for their design ethic … Continue reading “Start with Why” to Build an Inspired Team
Who knew that one day I'd become an Event Planner? It wasn't a core course during my Engineering degree, or subsequent Marketing courses. No-one ever told me that I'd need to be able to herd cats for a week, keeping a group of 100+ Sales people fed, educated and entertained. But it turns out that … Continue reading 4 Ways to Make Your Sales Meeting Memorable!