Imitation may be the Best Form of Flattery…But is it Good Marketing?

A few weeks ago, the Digital Marketing world was buzzing with LinkedIn’s clever word-of-mouth campaign for the “One Percenters” (See my earlier post “One in Two Million” ). This week, I got a similar email from TripAdvisor. Could it be coincidence? Had they been planning to do this all along, when they hit 100 million? Hmm…Unlikely!Continue reading “Imitation may be the Best Form of Flattery…But is it Good Marketing?”